BROCHURE PROTOTYPES and design process

Here are the prototypes that I made to see what my brochure would look like when made. The first one I did, I folded incorrectly and I found some other problems. The upright layout of it meant that the poster I wanted on the back wouldn’t work. This meant I had to go back to the drawing board and think of a new layout that would let me incorporate both of my ideas.
This is the second design prototype that I came up with. It is unusual because it is landscape compared to other brochure designs which are usually portrait. This design allowed me to include both the information and the poster. I like this design not only because it has space to showcase all the necessary information but it is also quite unique. After playing around with it for a bit longer, I decided that I would use it for my final layout.
After creating and finishing the design, I made another prototype, but this time I printed out the design and folded it so I could have a better idea of how it would look when completely finalised. I found a few issues when doing this. I realised that the red price logo in the bottom right sort of merged into the orange/red background. I wanted it to be more defined so I put a white border around the outside of it to make it stand out more. I also found that the poster had a white border around it which had started to cut away some of the details on the edge. I will try and change the printer settings to remove this or if all else fails, move the edge pieces in a bit then trim the white border off.
Another good way to model my design would have been through the use of a mockup. In my research, I collated a selection that I could use. However, due to me changing the orientation of my design after collecting the mockups, these are no longer compatible. I searched for a long time looking for horizontal brochure mockups but I couldn’t find a single one let alone one that would have worked well with my design. For this reason, I will have to rely on the prototypes to view my work.

After finishing the poster and looking at the prototype, I began thinking that the poster was too simple and didn’t really catch the eye. I decided to redo it with a different design based on a project I found on Behance. It featured a cool glitched effect on an image that I thought I could do something similar to. This is the project:

This is the process of how I made the glitched poster design:

After completing this poster, I made another prototype that included it as well as the changes I found were necessary after creating the first. I think this one looks a lot nicer.

I think this re-make of my prototype looks pretty good. In the first image, the black background looks very powerful behind the fading text and the guitar headstock splits the word nicely. The interior of the brochure hasn’t changed too much. The white border that I put around the price icon does its job well and makes it stand out and not fade into the red part of the gradient background. As for the white border that featured on the first prototype, I cut it off and moved in the social media handles towards the centre so they weren’t chopped off. Overall, I think I prefer this to the first design and the changes have been effective.